Floral Fundamentals Photoshoots
Feel free to download and publish these photographs. Always refer to Floral Fundamentals, the floral designer and photographer as the holders of copyright
Shoot June 2026
"Happiness held is the seed;
happiness shared is the flower."
- John Harrigan -
designs by
Ahti Lyra
Amy Briggs
Anja Ersing
Berit Skjøttgaard Laursen
Claudia Tararache
Hans Zijlstra
Helen Jamieson
Lily Beelen
Reka Kurtos
Please be so kind to mention and tag Floral Fundamentals, the designer and photographer if you share these pictures on your socials etc. This will enhance your reach and engagement
All photos by
It Ain't photography a.k.a.
I.A.P. flowerphotography
Shoot March 2026
“The sky is darkening like a stain Something is going to fall like rain
And it won’t be flowers.”
- W. H. Auden -
Designs by
Aire Reenumägi
Dan Xavier
Erika Oldenhof
Geertje Stienstra
Gerrit van Aalst
Hanky Frèrejean
John McDonald
Laura Leong
Marek Jakobi
Marina Bulatova
Please be so kind to mention and tag Floral Fundamentals, the designer and photographer if you share these pictures on your socials etc. This will enhance your reach and engagement
All photos by
It Ain't photography a.k.a.
I.A.P. flowerphotography
Shoot October 2025
"'Tis dangerous to take a cold, to sleep, to drink; but I tell you, my lord fool, out of this nettle, danger, we pluck this flower, safety." - William Shakespeare -
designs by
Alina Popa
Christian Ulrich
Claudia Tararache
Conny van der Westerlaken
Esther Weijenberg
Gábor Nagy
Jackie Johns
Krisztián Kövér
Karen Lindsay
Tinna Bjarnadóttir
Please be so kind to mention and tag Floral Fundamentals, the designer and photographer if you share these pictures on your socials etc. This will enhance your reach and engagement
All photos by
It Ain't photography a.k.a.
I.A.P. flowerphotography
WorldCup The Hague Dutch Masters BQ
"Champions keep playing until they get it right" - unknown -
Dutch Master Designs by
Ahti Lyra
Conny van der Westerlaken
Geertje Stienstra
Joanna Kiedacz
Marek Jakobi
Max Hurtaud
Melissa Smedes
Pirjo Koppi
Tiina Koskinen
Tiffany van Lenten
Please be so kind to mention and tag Floral Fundamentals, the designer and photographer if you share these pictures on your socials etc. This will enhance your reach and engagement
All photos by
It Ain't photography a.k.a.
I.A.P. flowerphotography
WorldCup The Hague Designs Demo's
“A focused fool can accomplish more than a distracted genius.”
- Alex Hormozi -
Designs by
Ahti Lyra
Conny van der Westerlaken
Geertje Stienstra
Harijanto Setiawan
Joanna Kiedacz
Lisa Pålsson
Lizzy Newcombe
Marek Jakobi
Max Hurtaud
Melissa Smedes
Nicolaus Peters
Petra Konrad
Pirjo Koppi
Tiina Koskinen
Tiffany van Lenten
Please be so kind to mention and tag Floral Fundamentals, the designer and photographer if you share these pictures on your socials etc. This will enhance your reach and engagement
All photos by
It Ain't photography a.k.a.
I.A.P. flowerphotography
WorldCup The Hague Demo's
"Without winners, there wouldn't be even civilization"
- Woody Hayes -
On Stage were performing
Ahti Lyra
Conny van der Westerlaken
Geertje Stienstra
Harijanto Setiawan
Joanna Kiedacz
Lisa Pålsson
Lizzy Newcombe
Marek Jakobi
Max Hurtaud
Melissa Smedes
Nicolaus Peters
Petra Konrad
Pirjo Koppi
Tiina Koskinen
Tiffany van Lenten
Please be so kind to mention and tag Floral Fundamentals, the designer and photographer if you share these pictures on your socials etc. This will enhance your reach and engagement
All photos by
It Ain't photography a.k.a.
I.A.P. flowerphotography
Shoot March 2025
“There are always flowers for those who want to see them.” - Henri Matisse -
designs by
Alex Segura
Erika Oldenhof
Geertje Stienstra
Joanna Kiedacz
Krisztián Kövér
Leonidas Rammos
Melissa Smedes
Mike Boerma
Reka Kurtos
Tiffany van Lenten
Please be so kind to mention and tag Floral Fundamentals, the designer and photographer if you share these pictures on your socials etc. This will enhance your reach and engagement
All photos by
It Ain't photography a.k.a.
I.A.P. flowerphotography
Shoot October 24
“If we could see the miracle of a single flower clearly our whole life would change. ” - Buddha -
designs by
Ahti Lyra
Chantal Post
Claudia Tararache
Frédéric Dupré
Ivan Bergh
Mariann Holmen
Sara-Lisa Ludvigsson
Yulia Medvedyeva
Please be so kind to mention and tag Floral Fundamentals, the designer and photographer if you share these pictures on your socials etc. This will enhance your reach and engagement
All photos by
It Ain't photography a.k.a.
I.A.P. flowerphotography
Shoot July 24
“I must have flowers, always, and always.” - Claude Monet -
designs by
Aleksandra Flak
Dan Xavier
Franka Roenhorst
Geertje Stienstra
John McDonald
Max Hurtaud
Melissa Smedes
Mike Boerma
Pirjo Koppi
Please be so kind to mention and tag Floral Fundamentals, the designer and photographer if you share these pictures on your socials etc. This will enhance your reach and engagement
All photos by
It Ain't photography a.k.a.
I.A.P. flowerphotography
Shoot April 24
“Just living is not enough. One must have sunshine, freedom, and a little flower.” - Hans Christian Andersen -
designs by
Aire Reenumägi
Anja Ersing
Benoît Barbin
Jonas de Vestel
Lea Romanowski
Lizzie Newcombe
Marek Jakobi
Reka Kurtos
Tomasz Max Kuczyński
Tuba Belgin Oskan
Weronika Kwiatek-Binda
Please be so kind to mention and tag Floral Fundamentals, the designer and photographer if you share these pictures on your socials etc. This will enhance your reach and engagement
All photos by
It Ain't photography a.k.a.
I.A.P. flowerphotography
Shoot October 23
“With freedom, flowers, books and the moon, who could not be perfectly happy?” - Oscar Wilde -
designs by
Ahti Lyra
Claudia Delli Rocioli
Emily Alarcon
Erika Oldenhof
Mariann Holmen
Morgan Douglas Nuth
Nicolaus Peters
Pere Padros Balius
Petra Konrad
Tiffany van Lenten
please be so kind to mention and tag Floral Fundamentals, the designer and photographer if you share these pictures on your socials etc. This will enhance your reach and engagement
All photos by
It Ain't photography a.k.a.
I.A.P. flowerphotography
Interflora WorldCup 2023 Manchester
With designs by, among others
Max van der Sluis
Claudia Tararache
Hans Zijlstra
Ivan Bergh
Chantal Post
Helen Jamieson
Krisztián Kövér
Shoot June 2023
designs by
Alex Segura Arana
Claudia Tararache
Elisabeth Schoenemann
Gábor Nagy
Hans Zijlstra
Khôi Hà
Krisztián Kövér
Laura Leong
Marek Jakobi
Max Hurtaud
Olga Sharova
Philip Nicklin Hammond
Pirjo Koppi
Tiffany van Lenten
Tiina Koskinen
Note that all photo's are taken by It Ain't Photography, also known as
I.A.P. Flower Photography
The ones marked with MB are made by Mike Boerma.
The ones marked with CvdW are made by Conny van der Westerlaken
Shoot March 2023
designs by
Chantal Wiedmer
Esther Weijenberg
Franka Roenhorst
Frédéric Dupré
Helen Jamieson
Ioachim Erema
Lizzie Newcombe
Mariann Holmen
Morgan Douglas Nuth
Reka Kurtos
Shoot October 2022
designs by
Alex Segura
Bea Beroy
Claudia Tararache
Dan Xavier
Gábor Nagy
Hanneke Frankema
Jimmy Englund
John McDonald
Krisztián Kövér
Leonidas Rammos
Roman Shtengauer
Shoot July 2022
designs by
Ahti Lyra
Geertje Stienstra
Sara-Lisa Ludvigsson
Ivan Bergh
Aire Reenumägi
Morgan Douglas Nuth
Hanky Frèrejean
Heidi Mikkonen
Petra Konrad
Shoot March 2021
designs by
Stefan van Berlo
Melanie Warmerdam
Hanneke Frankema
Max van de Sluis
Conny van der Westerlaken
Tiffany van Lenten
Chantal Post
Max Hurtaud
















